Improving communication with your clients
There are many different types of client that a designer will encounter and no two clients can be treated exactly the same. Often I freelance at agencies, which means I have a double layer – the agency is my client but I’m also dealing with the actual end client. Some clients are very corporate, where some are much more casual. I’ve found that sometimes a very corporate seeming brand can actually have very down to earth stakeholders, or I might deal with someone very strictly professional at a brand which is seen as hip and unconventional. No matter the...
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